With the increasing demand for environmentally friendly travel, scooters, as an environmentally friendly, economical and convenient means of transportation, have been favored by more and more people.
However, the scooter market is highly competitive, and various brands emerge endlessly. This article will discuss the situation of scooter brands and market competition from three aspects: the development process of scooter brands, brand strategy and market competition.
The development process of the scooter brand
As a means of transportation, scooters first appeared in the early 20th century. At that time, the scooter was a wooden vehicle, consisting of a rectangular plate and four small wheels. With the development of science and technology, scooters are constantly upgraded.
Materials changed from wood to metal and plastic, electric scooters also appeared, and the number of scooter brands began to increase.
In the development of the scooter brand, the original scooter brand is mainly concentrated in the United States and Europe, such as Razor, Micro and other brands. With the rise of China’s manufacturing industry, more and more scooter brands began to emerge, such as Xiaomi, Benlg and other brands.
The development frontier strategy of Benlg
- Product strategy
Benlg Scooter’s product strategy focuses on product safety, performance and appearance. Security is a top consumer concern. Therefore, we ensure safety, such as strengthening the body structure and improving the sensitivity of the brake system.
In terms of performance, we pay attention to battery life, maximum speed, climbing ability, etc. In terms of appearance, attention is paid to the beauty of the design and individuation of the products to attract more young consumers.
- Online and offline channels
The scooter brand’s channel strategy mainly includes online channels and offline channels. Online channels include your own website. Offline channels include physical stores, agents, distributors, etc. Rely on Benlg’s global strategy to expand brand influence.
- Brand positioning strategy
Benlg’s electric motorcycle series mainly includes high-end positioning, mid-end positioning and low-end positioning. High-end brands mainly focus on product quality and design, and the price is relatively high. The consumer groups are mainly young people who pursue fashion and quality.
Mid-end brands pay attention to cost performance, product performance and price, and the target consumer groups are mainly middle-income people who pay attention to practicality and price.
Low-end brands have lower prices, focus on product usability and economy, and target consumer groups are mainly students and low-income people.
The market competition needed to face
With the continuous expansion of the scooter market, the competition between various brands is becoming more and more intense, mainly in the following aspects.
- Brand awareness
In the scooter market, brand awareness is an important factor in attracting consumers. Electric motorcycle manufacturers in China has a high brand awareness and reputation, attracting the attention and purchase of a large number of consumers.
- Product performance
It is an important basis for consumer choice, including battery life, maximum speed, climbing ability and so on.
Benlg invests a lot of research and development resources in product performance and continuously improves product performance to attract more consumers. While some brands focus on product design and personalization to attract the attention of young consumers.
- Price competition
The price competition of Benlg in the market is also fierce. Some brands cut prices to attract consumers in order to grab market share. We focus on product quality and design.
- Service experience
Ear pays attention to after-sales service, such as warranty, replacement and other services to meet the needs of consumers. User experience, such as APP functions and intelligent control, is also something we can take into account to enhance the user experience of consumers.
An environmentally friendly and sustainable future
With the continuous improvement of environmental awareness, people’s requirements for transportation are getting higher and higher. As an environmentally friendly means of transportation, scooters have been favored by more and more people in recent years.
With the continuous improvement of people’s environmental awareness, scooters will become an important part of future urban transportation. The electrification of scooters will be the future direction of development, and electric scooter will be more convenient to use but also more environmentally friendly, energy-saving and convenient.
At the same time, the design will also pay more attention to ergonomics, more ergonomic principles, and improve comfort and safety. Materials will also be more environmentally friendly, using renewable materials and reducing their environmental impact.
As an environmentally friendly means of transportation, it has the advantages of no emissions, saving energy, reducing noise pollution and reducing damage to the natural environment. At the same time, the scooter is also economical and practical, easy to maintain and repair, and easy to store and carry.
And sustainable benefits such as encouraging healthier lifestyles. In the future, the electrification of electric tricycle, ergonomic design and the application of environmentally friendly materials will become the development direction.
However, there are also some problems with the use of scooters. First of all, the speed is slow, can not meet the needs of long-distance travel. Secondly, on rainy days or when the road is wet, it is easy to slip and other safety problems. In addition, it is also necessary to obey traffic rules and avoid dangerous behaviors.
As an environmentally friendly means of transportation, it has the advantages of no emissions, saving energy, reducing noise pollution and damage to the natural environment.
It is also economical and practical, easy to maintain and repair, easy to store and carry, and can encourage people to live healthier lifestyles and other sustainable advantages.
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