Introduction to the electric scooter development market in Australia

Introduction to the electric scooter development market in Australia
Australia's short-distance travel market is also gradually being covered by electric scooters and e-bikes, and oil prices are still an important factor in the growth of the Australian electric two-wheeler market.
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    As oil prices continue to rise and remain high, micromobility devices with lower travel costs have become a new option for residents. In the field of electric scooters, the sharing segment dominates the market.

    Shared e-scooters are more prevalent than private e-scooters, with 49.6% vs. 12.2%. However, as cities unwind restrictions on private e-scooters, the personal scooter market is also growing rapidly.

    According to the data, there are more than 250,000 personal electric scooters on sale and used across Australia. Since 2017, the Australian micromobility market has started to grow steadily, with sales roughly tripling by 2022.


    More popular shared electric scooters

    The booming growth of electric scooters in Australia today is driven by a wide range of sharing markets. In the sharing sector, the popularity of electric scooters is even greater than that of electric motorcycle. In cities that operate e-scooters and e-bikes, the ratio of e-scooter usage to e-bike usage is 5 to 1.

    At the end of 2018, shared electric scooters appeared for the first time, and after several years of development, shared electric scooters are all over various cities in Australia.

    More popular shared electric scooters

    And as various cities relax restrictions on e-scooters, this market development is further promoted. With 3.6 million e-scooter riders in 2022 and 6.5 million adults using micromobility nationwide, e-scooters account for nearly half of e-scooter usage.

    More than 97% of users say e- scooters are more fun and easier than e- bikes, 85% of users use electric scooters for recreational riding, and in future e- scooter usage surveys, about 40% of electric scooter users say they will maintain their current usage rate, and 30% of users say they will increase the frequency of use of electric scooters in the future.

    Personal electric scooter sales are growing

    There are 10 million rides on e-scooters and e-bikes in Australia. Since the start of legalizing private e-scooters, e-scooter retailers have seen a significant increase in sales. The top 10 electric scooter manufacturers and other retailers are also optimistic about sales growth this year.

    The growth in the use of personal e-scooters has led to a significant decline in car usage, and the resulting environmental benefits are also outstanding, with car ownership remaining high among users of shared excursion devices in Australia.

    Personal electric scooter sales are growing

    The development of the Australian electric scooter market is still in its infancy, and the benefits of electric scooters for the convenience of residents and the improvement of the urban environment are obvious, and it is expected to continue to grow rapidly in the future.

    Introduction of seated electric scooters

    The use of e-scooters is mainly concentrated in urban areas, and the journey length is mostly less than 15 minutes.

    In order to extend the range of electric scooters, in the past month, seated electric scooters have been introduced in many regions, and data shows that seated vehicles can extend riding distance by nearly 30% compared to standing riding mode.

    Introduction of seated electric scooters

    They are designed with the same safety features as the L-shaped upright e-bike, including electric bike headlight, triple brakes, a phone holder, Bluetooth helmet locks, and dual front suspension. Also, folding electric scooter is favored by many people.

    Create huge health and environmental benefits

    The popularity of e-scooters has brought a range of benefits, generating not only billions of dollars in revenue for the economy, but also health and environmental benefits. Australia is also a major market in Benlg global business.

    The electric two-wheeler movement has an important and positive impact on the region. Millions of people have now made green transportation choices, and more people are willing to join this option if infrastructure and passenger safety improve.

    The main motivation to start riding is to build up your physique, while the main reason to use an electric scooter is fun and exciting, and the environmental benefits are just one added benefit. 

    The report shows that last year, the use of electric scooters avoided more than 500,000 tons of carbon dioxide emissions and prevented 2.2 million kilograms of air pollutants from being released into the atmosphere.

    Create huge health and environmental benefits

    In recent years, there have been a number of accidents with e-scooters across the country, prompting state and territory governments to be cautious about this transportation option.

    Currently, only conditional use of electric scooters is allowed in most areas. Other important findings from the report include the fact that most cyclists feel uneasy in motor traffic. In terms of age, people between the ages of 18 and 34 are most likely to ride an electric scooter.


    The development of the e-scooter market in Australia is still in its infancy, and although the use of shared e-scooters is very popular, there are still many cities that have not yet opened restrictions on the use of personal e-scooters on public roads due to the increase in cycling accidents.

    However, electric scooters have obvious benefits for the convenience of residents’ lives and the growth of urban environmental benefits, and the electric scooter market is expected to maintain rapid growth in the future.

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